Name
*
First Name
Last Name
Email
*
Phone
*
(###)
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Facebook URL
Linkedin URL
Instagram Username
Twitter URL
YouTube URL
Any other link(s) you'd like considered.
Describe your brand in only one sentence:
What is unique about your business that sets you apart from other, similar businesses?
What is your preliminary mission statement?
Name two or three brands that you love and describe why.
These do not have to be related to your industry.
Please give at least 3 URLs of logos or typography that you believe ARE in line with your brand, and describe why:
This could be anything—posters, images from Pinterest, candle labels, etc. As long as it visually is in line with your vision of your brand:
What/Who is your target market?
Age, gender, interests, job titles, life styles, and any other details you can think of...
Give your dream customer a persona.
For example: What is their name? What kind of house do they live in? How is it decorated? Where do they shop? What brings them joy? What kind of music do they like? etc.
What problems is your dream customer facing?
Think of this through the lens of: what problems are they facing that your product can solve.
What will these people be drawn to in your business?
How does your target market tend to find your business?
Do you have any main competitors that you know of?
Please provide URLs where possible.
Do you have a current color scheme for your business?
If so, please specify HEX codes.
Do you have a font set currently specified for your business?
If so, please specify heading, paragraph, secondary, etc.
If you don't have fonts, please provide a few URLs using fonts that your business resonates with.
Is there a unique story behind your current business name, logo, and/or tag line?
What is the primary message you want to convey to your customers?
You can include a sense or a feeling here as well.
Do you have any imagery ideas for your branding?
For Example: "Bold typography with a symbol that represents the Moon"
If you have an existing brand identity, what/why is it not currently working for you?
If your company was a person, how would you best describe it?
Select all that apply
Do you have any current collaborators that we should be aware of?
Those that you share business with and compliment each other well.
Where do you see your business in 1 year? 3 years? 5 years?
Dream big.
Additional Comments
How did you hear about John August Design?
